Stop losing sales to “that makes sense”.
A sales book and a short sales course for anyone whose buyers agree with every word and then never sign. Find out why, and what to do on your next sales call, for the price of a book.
What you get: a book and a short sales course
- Why They Say Yes
- The book.
- The mini-course
- A ninety-minute course to go with the book.
- Foundations, Module 1: The Buyer’s Mind
- The first module of the full course, complete: nine lessons, 6 hours 45 minutes of reading, writing, exercises and practice.
Why buyers say “that makes sense” and never sign
Agreement is cheap. A buyer can agree with you completely and commit to nothing, because agreeing and acting are different decisions.
To act, a buyer has to accept a loss: disruption, effort, risk, and sometimes the admission that what they do now was a mistake. Your benefits do not touch that loss. That is why adding one more reason to buy so rarely works.
Learn to see the loss, and to get the buyer to name it in their own words, and the stalled deal stops being a mystery.
Every lesson in the module ends with an exercise on one of your own deals. Do it before your next meeting.
Start closing the deals that stall.
Want the whole course instead? See the two courses.